AI-powered conversion

Convert your site from Bricks to EtchWP

Move every page, template and global style from Bricks to EtchWP — rebuilt with clean markup and a real design system. NibWP’s EtchWP Skill does the heavy lifting; you review and ship. No manual rebuild, no lost content, no SEO hit.

Hoursnot weeks of manual rebuilding
1:1structure & style parity*
0content or SEO lost
In short

NibWP converts a Bricks site to EtchWP automatically: it reads your pages, templates and global styles, maps every Bricks pattern to its EtchWP equivalent, and rebuilds each page with clean, semantic markup and your design system. Your content, URLs and SEO stay put; custom widgets and bespoke code are flagged for a quick human review. Most sites convert in hours.

Why move off Bricks

What is Bricks, and why teams move off it

Bricks is a fast, developer-friendly visual builder with a loyal following. It produces decent markup and pairs well with custom code — but it is still a page builder, with its own wrapper structure, its own approach to components, and Automatic.css added on top rather than built in.

Markup you do not fully control

Bricks gets close, but the output still leans on wrapper divs. EtchWP gives you the lean, semantic HTML you would hand-write — better for speed and SEO.

ACSS is an add-on, not the foundation

You can pair Bricks with Automatic.css, but EtchWP is built around it. Tokens, fluid spacing and the design system are first-class from section one.

Templates, not a true component model

Reusable logic lives in Bricks templates. EtchWP gives you real, composable components that scale with a team.

Still inside a builder’s box

Bricks is great, but EtchWP sits one step closer to writing real code — the direction modern, AI-assisted WordPress is heading.

Why EtchWP

What is EtchWP, and why it’s worth switching

Etch (EtchWP) is a new-generation WordPress builder focused on clean, semantic output and a real design-system workflow. It is built around Automatic.css, favours true components over template hacks, and produces the kind of markup developers would write by hand — which also makes it the builder AI agents understand best.

Clean, semantic HTML

Etch outputs the markup you would write by hand — no wrapper soup. Lighter pages, stronger Core Web Vitals, happier developers.

ACSS-native by design

Built around Automatic.css: tokens, fluid spacing and utility classes form a real design system from the first section.

Component-first & AI-ready

True reusable components and a modern workflow — and the builder NibWP’s agents understand best.

Light by default

Less markup and CSS means faster loads and better SEO out of the box, with nothing to bolt on.

Head to head

Bricks vs EtchWP: the full comparison

BricksEtchWP
PerformanceGoodLean
HTML outputBuilder divsSemantic
Page weightModerateSmall
Design systemACSS add-onACSS-native
AI-native rebuildPartialYes
Dynamic data & loopsStrongNative
Vendor lock-inLow–mediumMinimal
Learning curveModerateModern
Future-proofingSolidFuture-proof
Performance

Performance & Core Web Vitals

The single biggest reason to convert from Bricks to EtchWP is what your visitors and Google feel: speed. EtchWP ships dramatically less markup, CSS and JavaScript, which means faster paint times, lower blocking time and healthier Core Web Vitals — the metrics that feed directly into rankings.

  • Less DOM and fewer wrapper elements per page
  • Smaller CSS/JS payload — fewer render-blocking resources
  • Cleaner markup that is easier for Google to crawl and index
  • Better LCP, CLS and INP — the Core Web Vitals that affect ranking
How it works

How NibWP converts Bricks to EtchWP

NibWP turns WordPress into a secure endpoint an AI agent can read and rebuild through safe, reviewable actions. The Skill drives the move in four stages:

1 · Connect

Point NibWP at your Bricks site. It reads pages, templates and global styles — read-only, nothing touched.

2 · Scan & map

The Skill inventories every section, component and style, mapping Bricks patterns to their EtchWP equivalents.

3 · Rebuild

It recreates each page in EtchWP with clean markup and your design system — components, spacing and breakpoints intact.

4 · QA & ship

Review side-by-side on staging, fine-tune, and publish. Content, URLs and SEO stay exactly where they are.

Scope

What gets converted

  • Pages & full layouts
  • Section and column structure
  • Global colours & typography
  • Reusable components / templates
  • Responsive breakpoints
  • Links, images & media
  • Headers, footers & menus
  • Basic interactions & hover states
Why automate

NibWP vs a manual rebuild

Rebuilding by hand

  • Weeks of work per site
  • Human error and inconsistent spacing
  • Expensive developer time
  • Easy to break URLs and lose SEO
  • Tedious, repetitive, demotivating

NibWP EtchWP Skill

  • Hours, not weeks
  • Consistent design system applied automatically
  • Structure and styles mapped for you
  • URLs, content and SEO preserved
  • You review and approve before publish
Who it’s for

Who should convert Bricks to EtchWP

Agencies

Standardise every client site on EtchWP without billing weeks of rebuild time. Convert the back catalogue and start every new project clean.

Freelancers

Escape a bloated build and hand clients a faster, cleaner site — without learning everything from scratch or rebuilding by hand.

Site owners

Chasing Core Web Vitals, speed and a future-proof stack? Convert to EtchWP and shed the overhead for good.

Questions

Bricks to EtchWP — conversion FAQ

Will my pages look the same after converting from Bricks to EtchWP?
Yes. NibWP rebuilds each page to match your existing layout and styling 1:1 for standard sections. Custom widgets, animations and bespoke logic are flagged so you can review them before publishing.
Will I lose my SEO or rankings?
No. URLs, titles, meta, headings and content stay exactly as they are. Cleaner, faster markup typically helps SEO rather than hurting it.
What happens to my existing content?
It stays put. NibWP rebuilds the structure and styling around your content — text, images and media are preserved, not recreated.
Do I still need Bricks installed afterwards?
No. Once a page is rebuilt in EtchWP you can retire Bricks for it. Many teams convert in stages and remove Bricks once everything is across.
How long does the conversion take?
Most sites convert in hours, not the weeks a manual rebuild takes. Larger or highly custom sites take longer, but the agent does the heavy lifting either way.
Can I convert on staging and roll back?
Yes. Run the conversion on a staging copy, review side-by-side, and only publish when you are happy. Nothing changes on your live site until you approve it.
Does it work with WooCommerce?
Yes. Product, cart and checkout layouts are rebuilt like any other page, and the WooCommerce data behind them is untouched.
What about custom code and custom CSS?
Custom code and CSS are detected and flagged for review rather than guessed at. You decide how to carry each piece across.
Are my responsive breakpoints preserved?
Yes. Layouts are rebuilt responsive, mapped to modern breakpoints so mobile and tablet match your original intent.
Does it work with Automatic.css (ACSS)?
Yes. EtchWP works hand-in-hand with Automatic.css, so global colours, typography and spacing become first-class design-system tokens during the rebuild.
How much does converting Bricks to EtchWP cost?
The conversion runs on NibWP’s EtchWP Skill, included in the relevant plan. There is no per-page fee — see pricing for current numbers.
Is it really automated, or do I lose control?
It is automated, but you stay in control. The agent does the work; you review every page on staging and approve before anything goes live.
Ready when you are

Ready to convert from Bricks to EtchWP?

Get the EtchWP Skill and let NibWP convert your Bricks site — clean code, your design system, your content and SEO intact.

* Structure and styling parity for standard layouts; custom widgets, animations and dynamic logic are flagged for review. “Convert” and “migrate” are used interchangeably throughout.